Best Fashion Photography Filters, Presets & Actions for Lightroom & Photoshop

Those with experience in fashion photography know it can require a skilful touch to capture the character of clothing and accessories, and meet the overall brief. Whether you’re taking the photographs yourself or tasked with visually presenting the images, the part where the magic happens is in the edit.

Similarly to filters on Instagram, presets and actions are essentially predefined edits that mean you can enhance the look and feel of an image or add effects with the click of a button. That means you can get a lot of editing work done a short time – which is especially handy for working at pace or achieving consistency across a suite of images.

So, Lightroom Presets and Photoshop Actions can be a creative ace up your sleeve. But as with any shortcut, they’re only able to improve upon the quality that’s already there. High-resolution images with good composition are mandatory. (If you feel you need to brush up on your photography skills, we have you covered with courses over at Tuts+.)

Having said that, these tools are meant for both hobbyists and professionals alike and can help achieve a certain look in no time. As with any tool, it’s not perfect out of the box – or rather, just any choice isn’t perfect. You’ll need to make sure your images are a good fit for the preset and actions you’re looking to use. Once that’s a given, all you need to do is press play (for actions) or apply the preset. If you’re happy with the result, you’re away! If you feel you like the effect, but it’s too strong, or slightly off, you can always choose to manually tweak the images to perfection.

Here are our top 10 Lightroom Presets and Photoshop Actions, to help you add some amazing visual spice to your images.

This collection of 30 professional presets is ideal for photographers and designers alike, created specifically to bring editorial images to life on the page (even if the page is now online). Get experimenting to make your images look sophisticated and magazine-chic, and all the while know your raw files are safe – these presets are 100% non destructive so you can restore your original images at any time.

This very useful action pack comes with quite a few different effects and color variations. Particularly suited to hero jewelry and accessories, if you’re looking for a strong contrast with faded shadows and a smoothness you only see in fashion photography, this one is for you.

Matte is back, and it’s ideal for all things urban and streetwear. In this bundle, you’ll get 20 presets, all featuring sharp, sleek black. Depending on your brief, this pack can also be handy for sophisticated or business travel themes. Included are presets for desktop and mobile, as well as a PDF installation guide to get you seamlessly started.

This pack is perfect for instant results when color grading your still photographs as well as videos. Adjust intensity and contrast with a quick click to capture a range of moods – ideal for initial project ideas and presentations.

This one is an advanced skin retouching action pack. These 34 actions let you retouch portraits in a fraction of the time with only a beginner’s knowledge of Photoshop. You can mattify, airbrush and heal skin using the same techniques professionals use.

This handy pack is a go-to for Instagram gurus, social media whizzes and bloggers. Especially good for portraits, the effects included in these 15 presets will help you with getting tones just right, and standing out from the feed.

The effects in this pack have been designed with both beginners and professionals in mind, meaning you can quickly elevate your event photos to stylish and unique. Great for outdoor events like weddings, landscapes and architecture, or even food and lifestyle, you can expect high quality with minimal fuss (and clicks).

For colorful projects – think gold, sunny and bright – this is the pack for you. Use these to lift your street and sunset scenes to encapsulate carefree bliss, all the while keeping it classy with a matte finish. 

Moody, cinematic and luxurious, this pack includes a huge 30 cinematic color and 20 black and white actions. With a deep matte feel, you can experiment with this pack to create everything from a retro look to a modern touch.

Perfect for fashion or editorial photography, this bundle of 50 Lightroom presets is essential to your editing arsenal. With a variety of looks inspired by men’s fashion magazines, whether you’re shooting streetwear or formal wear, these multipurpose presets will give your photos a consistent look.

You can also check out the best Instagram filters you likely won’t find on Instagram. This selection is just some of what’s available in the world of presets and actions. For hundreds more options for your projects and the assets that are going to be most handy for you, head over to Envato Elements to subscribe and start browsing.

If you need some visual inspiration before you dive right in, take a look at our wrap up of Instagram Trends. And to keep up-to-date with all things marketing trends, don’t forget to subscribe to the Envato YouTube channel.